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Cloudbound
Story Sellers Partners With Cloudbound to Soar Above Grand Opening Goals
At a Glance
As Cloudbound prepared to open a reimagined playspace in New Rochelle, New York, they set a big goal to sell 1,000 memberships before opening day. Story Sellers Group built a full-scale launch strategy to turn a first-of-its-kind playspace into a must-visit destination for families.
1,300+
pre-sale memberships sold
$2.17M
projected first-year membership revenue
7M+
digital marketing reach
56.7x
return on ad spend
A New Kind of Play
Cloudbound, a new concept for kids 0–6 and their families, knew there was a gap in the market. Indoor play areas for young kids often feel chaotic and stressful. Families want intentional spaces to support their children’s development without feeling overwhelmed the minute they walk in.
But before families could experience the magic of Cloudbound, they had to understand it. That’s not easy when the doors haven’t opened yet, especially when monthly memberships range from $99 to $149 — a significant commitment for many young families.
When Story Sellers partnered with Cloudbound, we knew we would have to achieve two things:
- Build authentic brand awareness
- Give families a reason to join before they could visit.
Marketing the Magic
Before we even thought about asking for a sale, we invested in brand awareness to introduce Cloudbound to New Rochelle families. Through digital advertising and direct mail, we showed what makes Cloudbound different, focusing on its development with early childhood experts and its family-focused design.
Once we created some buzz, we started layering in digital ads promoting a limited-time $1 membership offer for the first month. As opening day got closer, we shifted from brand awareness to conversion, driving pre-sale memberships through a combination of direct traffic, paid and organic social, and paid and organic search.
Finally, we delivered social proof. Two weeks before the opening, we invited microinfluencers and local families to visit Cloudbound and share their experiences. This authentic, firsthand content from trusted local creators gave Cloudbound credibility with families in the area.
Sky-High Wins
Cloudbound had a goal to sell 1,000 memberships before opening day. We blew past this goal. By the time the doors opened in New Rochelle, we sold 1,323 memberships<, totaling nearly $2.17 million in projected first-year membership revenue.
Besides getting people in the doors, we also got New Rochelle families excited about Cloudbound. Digital reach topped 7 million, social platforms gained 3,104 new followers, and the website drew 97,439 sessions during the pre-sale window.
And because we always want to deliver maximum value to our partners, we kept a close eye on Cloudbound’s return on investment. This campaign delivered a 56.7 return on ad spend based on projected first-year membership revenue. That ROI gives Cloudbound real momentum they can continue to build on.
Room to Play and Grow
For this launch, we came ready to play (literally!). Through a full-scale marketing strategy focused on brand awareness, pre-sale conversions, and local partnerships, we helped Cloudbound build trust and generate momentum, setting them up to soar well beyond opening day.