Summit League

Digital MVPs: How Story Sellers Group Delivers Results for the Summit League

day event

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Min Turn Time

Partner since

2019

Quick Stats:

Partner: The Summit League

Event: Men’s and Women’s Basketball Tournament in Sioux Falls, South Dakota

Partner since: 2019

Story Sellers Group’s role: Storytellers and story sellers, digital content team, hype squad

Key Wins:

More than 250k impressions on social media the past three years
150k video views over the five-day tournament
Highlight videos posted within 5–10 minutes of the final buzzer
Major digital exposure for corporate sponsors

Since 2019, Story Sellers Group has been courtside at the Summit League’s annual basketball tournament to capture every moment on the road to March Madness. We’ve become part of the team, serving as a digital hype squad to get fans excited and boost sponsors’ digital exposure.

The Goal: Turn Tournament Energy Into Year-Round Momentum

The Summit League already had strong television coverage for its basketball championships. But broadcast is only part of the experience. Fans expect highlights before they leave the arena, teams need content they can share, and corporate sponsors want more online visibility.

Story Sellers Group helps bridge that gap, bringing the tournament experience to digital screens where fans are scrolling and sharing. We turn championship moments into long-term content that builds excitement and creates more value for the league and its partners.

The Game Plan: Content Built for Speed and Scale

Teams move fast on the court, but our content team might move even faster. Each year, we check the tape and arrive with a game plan that includes:

Producing hype videos ahead of tipoff to build excitement
Creating branded motion graphics and sponsor assets
Delivering highlight videos within minutes of games ending
Capturing raw footage that teams and the league can repurpose throughout the year

Using our own MVP, the Modular Content Strategy, we turn one content investment into a deep bench of assets partners can use again and again.

The Final Score: More Reach, More Value

The results of Story Seller’s partnership with the Summit League? With a 29% increase in average reach over the past three years, we’d call them a slam dunk.

Year after year, Story Sellers Group has done a fantastic job in promoting our basketball championship with their cinematography skills,” says Summit League Commissioner Josh Fenton. “Each year, we can’t wait to see what the team has in store in showcasing our fine student athletes, schools, and fans.

Post-Game Recap: A Winning Partnership

Championship basketball creates plenty of memorable moments. The challenge is making sure those moments don’t disappear when the last game ends.

Through fast-turnaround highlights, reusable content assets, and long-term strategic growth, we’re proud to help the Summit League build a digital presence that keeps fans engaged until the next tipoff.